3 Things to Do Before Kickstarting Your Hardware Startup

by , Director of Engineering

The biggest pitfall for aspiring hardware entrepreneurs isn't the funding part;it's the hardware part and clearing the production hurdles. ... →

Can Interaction Design Save the Internet of Things?

Can Interaction Design Save the Internet of Things?

It’s time to rethink the human-machine conversation as connected devices begin to saturate every aspect of our lives. Interaction designers have a key role to play — as facilitators, we need to understand the capabilities and limitations of humans and machines, as well as keep an eye on the overarching goal: augmenting — without obscuring — the human experience.

Bresslergroup Is Moving!

Bresslergroup Is Moving!

This year is our 45th anniversary and not only are we rebranding, we’re moving out of the space we’ve occupied since 1995 and into a new space in a new building in a new part of town this summer. Yes – Bresslergroup is moving! We’ve gone through several moves since our founding in 1970 but this is our biggest.

The Rational Guide To Brainstorming

The Rational Guide To Brainstorming

Brainstorming has gotten a lot of bad press lately. We believe it can be effective if we don’t get lazy. (We subscribe to the notion of “more brain; less storm.”) People’s time is precious so the process needs to be planned well, and the participants need the right stimulus. We illustrate our rational process — and four steps to success — through a case study that had us thinking in the shower.

Three Ways to Keep It Simple When You Have the Urge to Add One More Feature

Three Ways to Keep It Simple When You Have the Urge to Add One More Feature

We’ve worked with enough startups to be able to discern a pattern of perilous thinking that is our job, as consultants, to thwart. Many entrepreneurs – and we’re talking specifically about the entrepreneurs launching products that merge hardware and software – share a typical mindset. Everything from the ground up, they say. Just one more feature! And, no, we can’t change course now.

How Millennials Are Changing Product Development for Good

How Millennials Are Changing Product Development for Good

Millennials are the first generation to truly live by its own set of consumer and business rules. As consumers, they expect the brands they follow to share their principles (much as Gen X and Boomers did before them). But as entrepreneurs and beneficiaries of a generational closed loop in which young consumers can spend their money with companies from their own age group, they’re also able to deliver on it.

A Consumer Products Approach To Consumer Medical Devices

A Consumer Products Approach To Consumer Medical Devices

With the dramatic increase in the number and types of medical devices being designed for use by untrained or minimally trained patients, it’s clear to me that we need to approach the design of these devices more like we do consumer products. Here are six consumer product development practices that I recommend adopting, for usability and safety’s sake, when designing home health products.