Making the Complex Device Simple

by , Managing Partner, Engineering and Commercialization

The Bruvelo smart coffee maker illustrates how we made a complex device simplethrough integrated electrical and mechanical engineering and ... →

From Smartphones to [Insert Your Device Here]: Unified IxD Principles, Part 2

From Smartphones to [Insert Your Device Here]: Unified IxD Principles, Part 2

An interaction design outlook limited to “smartphone patterns” is ill-equipped to address the wide breadth and depth of human-computer interaction contexts. Part 2 explores why — and where (inside a hospital, factory, or some other critical context) — these techniques often aren’t the answer.

Measuring the ROI for a Usable User Interface: Part 2

Measuring the ROI for a Usable User Interface: Part 2

Why invest in a usable user interface? Thankfully for those trying to make the business case, there’s been a lot of research into the ROI of good design processes in general and specifically on product usability. We divide the benefits into two categories — those that directly affect the manufacturer, and those that primarily affect the consumer.

Design Mind: Paul Nuschke’s Selfie Ticket

Design Mind: Paul Nuschke’s Selfie Ticket

TicketLeap discovered the event check-in process was making a “rotten first impression,” which wasn’t in line with the company’s mission to foster community. The robotic, stressful interaction between scanner and scanned was off brand and nowhere near the fun, social experience the company wanted to provide. So the team came up with the selfie ticket, which makes everyone — even Mayor Nutter — smile.

Zen and the Art of User Onboarding

Zen and the Art of User Onboarding

As the products we use every day become increasingly complex, the art of user onboarding has taken on greater significance. Mobile apps, software, and websites have accustomed us to being greeted with feature tours, coach marks, contextual tips, even “gesture practice.” But there’s more to consider than simply front-loading your product with all the information your users might need to know.

Blending Electrical Engineering into Our Speed-to-Market Culture

Blending Electrical Engineering into Our Speed-to-Market Culture

Last year we brought deep electrical expertise in-house when we hired Todd Zielinski as our director of electrical engineering. It’s something we’ve been wanting to do for a while. Electromechanical functionality has become the backbone of most of the products we develop. It’s integral, and now it’s integrated, too. We’re excited about our fast-growing EE team, our most recent step toward excellence.