Creating disruptive innovation is tough without fresh insights to change your conception about how a product is used or how it functions. We tend to hunt for fresh insights in two places: user research and new technology sweeps — or often, a blend of both.
Personal projects are a way to exercise creativity and help a designer gain awareness of problems outside of the ones they’re solving for clients. I try to do one a month. My strategy is to develop simple solutions for small problems. (I’m a designer, not Superman.)
Diagnosing problems in failing products that have already been released for manufacturing can be a tricky business. Throwing Band-Aids at a problem can be the knee-jerk reaction when you have failing inventory piling up in a warehouse, but getting to the true root cause is critical to long-term quality and reliability. Time, of course, is of the essence.
What’s in a name and why so many? Human factors, interaction design, and user research professionals are swimming in labels, which makes it hard to decide on a title and discipline name. The short history of how we got from human factors and ergonomics to interaction design and user experience (and more).
Everyone designs. Designed By is an exercise in spotting solutions designed by regular people (i.e., non-designers) and refined by an industrial designer, inspired by Japanese designer Naoto Fukasawa’s philosophy of designing objects and tools that afford people’s natural behavior rather than interfere with it.
Coffee spills on your laptop, your cell phone takes a swim: Accidents happen. Most products aren’t designed to survive extreme conditions, but most can withstand some. Figuring out just how much sealing products will need is part of the design process.
We invited three of our interns, in industrial design, engineering and graphic design, into the spotlight to talk about their Bresslergroup experience. Read their intern’s eye view of life at 2400 Market Street.
Clients often commission us to rapidly (magically!) develop sophisticated prototypes as part of the product development process. They use these prototypes in a variety of ways: at trade shows to generate buzz; for gathering customer feedback; and most frequently, to conduct user research (often in the form of usability testing).
The first chapter in a yearlong quest to innovate the brewing process. Our ultimate goal: To simplify, streamline, and automate the typical home brew process using our multidisciplinary approach and employing Bresslergroup’s design process.