The Next New Normal in Technology and Interaction Design

by , Creative Director, Interaction Design

How the shifting technological landscape is changing the way interactiondesigners approach product development.... →

The End of Product Failure

The End of Product Failure

The arrival of improved sensing, processing and prototyping technologies helped usher in the smartphone era and the new DIY economy, but I’d argue that we’re just beginning to see how technology might disrupt product innovation. Three technologies in particular could transform not just how we design but how we make the decisions that tell us what to design. Properly applied, they could spell the end of failed consumer products

Which Is the Best Embedded Solution for Your Product?

Which Is the Best Embedded Solution for Your Product?

Inside every electronic device sold today – whether it’s a coffee maker, phone, automobile, or Mars Rover – is an embedded solution, or a combination of hardware and software that makes the thing run. Electronics evolve quickly, and the options for these embedded solutions can sometimes be dizzying. How do you choose the best and simplest solution — the one that will still be best and simplest a year from now?

3 Things to Do Before Kickstarting Your Hardware Startup

3 Things to Do Before Kickstarting Your Hardware Startup

The biggest pitfall for aspiring hardware entrepreneurs isn’t the funding part; it’s the hardware part and clearing the production hurdles. With all the discussion about demo videos and marketing strategies, it’s easy to forget that Kickstarting a hardware project ultimately means making hundreds or thousands of physical products that can compete in the modern marketplace. This is unbelievably complicated, and the more successful your campaign, the harder it gets.

Can Interaction Design Save the Internet of Things?

Can Interaction Design Save the Internet of Things?

It’s time to rethink the human-machine conversation as connected devices begin to saturate every aspect of our lives. Interaction designers have a key role to play — as facilitators, we need to understand the capabilities and limitations of humans and machines, as well as keep an eye on the overarching goal: augmenting — without obscuring — the human experience.

Bresslergroup Is Moving!

Bresslergroup Is Moving!

This year is our 45th anniversary and not only are we rebranding, we’re moving out of the space we’ve occupied since 1995 and into a new space in a new building in a new part of town this summer. Yes – Bresslergroup is moving! We’ve gone through several moves since our founding in 1970 but this is our biggest.

The Rational Guide To Brainstorming

The Rational Guide To Brainstorming

Brainstorming has gotten a lot of bad press lately. We believe it can be effective if we don’t get lazy. (We subscribe to the notion of “more brain; less storm.”) People’s time is precious so the process needs to be planned well, and the participants need the right stimulus. We illustrate our rational process — and four steps to success — through a case study that had us thinking in the shower.

Three Ways to Keep It Simple When You Have the Urge to Add One More Feature

Three Ways to Keep It Simple When You Have the Urge to Add One More Feature

We’ve worked with enough startups to be able to discern a pattern of perilous thinking that is our job, as consultants, to thwart. Many entrepreneurs – and we’re talking specifically about the entrepreneurs launching products that merge hardware and software – share a typical mindset. Everything from the ground up, they say. Just one more feature! And, no, we can’t change course now.