This year is our 45th anniversary and not only are we rebranding, we’re moving out of the space we’ve occupied since 1995 and into a new space in a new building in a new part of town in early summer. Yes – Bresslergroup is moving! We’ve gone through several moves since our founding in 1970 but this is our biggest.
For hardware products and especially for electronics and tech, Kickstarter’s the clear crowdfunding leader. But hardware can be, well, hard. Lucky for you, I did the research, conquered the Kickstarter learning curve, and got my Raspberry Pi case fully funded. Learn from my successes and mistakes.
Brainstorming has gotten a lot of bad press lately. We believe it can be effective if we don’t get lazy. (We subscribe to the notion of “more brain; less storm.”) People’s time is precious so the process needs to be planned well, and the participants need the right stimulus. We illustrate our rational process — and four steps to success — through a case study that had us thinking in the shower.
We’ve worked with enough startups to be able to discern a pattern of perilous thinking that is our job, as consultants, to thwart. Many entrepreneurs – and we’re talking specifically about the entrepreneurs launching products that merge hardware and software – share a typical mindset. Everything from the ground up, they say. Just one more feature! And, no, we can’t change course now.
Millennials are the first generation to truly live by its own set of consumer and business rules. As consumers, they expect the brands they follow to share their principles (much as Gen X and Boomers did before them). But as entrepreneurs and beneficiaries of a generational closed loop in which young consumers can spend their money with companies from their own age group, they’re also able to deliver on it.
For tech-enabled hardware like consumer electronics, wearables, home appliances, and medical devices, displays are the cornerstone of user experience. With so much emerging in this realm, how do you know which display technology is right for your product?
Which forces will drive innovation in 2015? I talked about this and made other 2015 predictions around product innovation with Entrepreneur magazine. The short videos from the Hangout have been rolling out all month, and we’ve collected most of them here.
With the dramatic increase in the number and types of medical devices being designed for use by untrained or minimally trained patients, it’s clear to me that we need to approach the design of these devices more like we do consumer products. Here are six consumer product development practices that I recommend adopting, for usability and safety’s sake, when designing home health products.
A hackathon is at least partially about surprising people with what’s possible in a short amount of time, and I was surprised at what we accomplished at MIT Media Lab’s Breast Pump Hackathon. I left wondering how we could build aspects of the hackathon, such as faster prototyping, open design, and friendly competition, into our hardware innovation process.
One year and seven beers wiser, we pause to reflect and discuss some enhancements planned for Bresslergroup Brewery in 2015. Plus, a look back at our three most recent beers, which ranked better overall than any of the first four — a positive indicator that our design and engineering process is working.