How Might You … Design an Exhibit for TEDxPhiladelphia?

by , Senior Content Strategist

People participating in our challenges seemed to have an a-ha moment around theidea of structured ideation and the notion of human-centered... →

The Magic of Rapid Prototyping for User Research: Much More Than Smoke and Mirrors

The Magic of Rapid Prototyping for User Research: Much More Than Smoke and Mirrors

Clients often commission us to rapidly (magically!) develop sophisticated prototypes as part of the product development process. They use these prototypes in a variety of ways: at trade shows to generate buzz; for gathering customer feedback; and most frequently, to conduct user research (often in the form of usability testing).